About Yara Mission

 

BUILDING KNOWLEDGE FOR FUTURE YIELDS
  • We Strive for better yield
As the number one global supplier of mineral fertilizers, Yara helps provide food and renewable energy for a growing world population.Yara will deliver good returns for all stakeholders (customers, employees and  shareholders).To succeed, we will deliver leading financial and operational performance, remain at the forefront of innovation and develop a company culture based on our core values of ambition, trust, accountability and teamwork.Yara is uniquely equipped and committed to driving industry-shaping performance through operational excellence, profitable growth and staff development. Yara's safety and environmental record will be of the highest standard.

Our strategy, meanwhile, is to grow profitably and sustainably via six pillars of strength that involve our leading positions in such markets as ammonia, nitrates, balanced and specialty fertilizers. We’re also a leader in industrial nitrogen applications and the global leader in the marketing and distribution of all these products.

Our business model is built on the complementary strengths and risk profiles of our three business segments: Upstream (production), Industrial (co-products) and Downstream (sales, marketing and business support).
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  • The Yara Crop Nutrition Approach
The Yara Crop Nutrition project is  a consolidation of many years work in building knowledge within Yara.

We aim to deliver knowledge margin bringing value in the Downstream business and differentiating Yara’s product offer.

By being present locally, the knowledge of crop segments and nutritional requirements in Yara means we can optimize at market interface as well as in the production system. This is unique in the fertilizer industry and makes Yara different in our approach to end-user.




 We position our knowledge in 3 defined areas:
  1.  Crop focus – which nutrients are required, in what amount by the crop at which physiological stage
  2.  Product portfolio – what is the best array of products to meet this nutritional demand for optimal yield and quality
  3.  Application competence – how should we apply the portfolio of products for best return on investment 

  Applying the right amount of the correct product, at the time needed by the developing crop brings the best results for growers, and profits to our customers :
  • Right product – for the grower’s crop and local business model
  • Right amount – for economic return to grower shared throughout the value chain
  • Right Time - to minimize environmental impact and economic losses of nutrient